Why is humor undervalued in employees?

It’s basic supply and demand. Modern audiences want their media to make them laugh, frequently and quickly. So why aren’t more advertising agencies hiring employees with a stronger appreciation for humor? Is someone more likely to share a link that’s designed really well with lots of great information or something that made them “lol”?

The truth is that consumers still want the information, but they want it presented in a way that makes them chuckle. There’s a lot of crap in the world, and everyone enjoys diversion. Unless you’re promoting cancer treatments or putting together a PSA about animal abuse, etc. humor is a marketer’s best friend.

So, I submit to you my new CV:


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s