Why I Hate Resumes

Resumes are crucial to the 21st century hiring process, and I’d like to think that mine is polished and pristine. Yet, I hate them. The list of past work experience, qualifications, and languages spoken are not what would make me a valuable employ. You can’t learn that from a resume or cover letter. I yearn for the old days of business when I would have had to physically walk into a place, land an appointment, and SPEAK with a person. Broken paragraphs and bullet points crammed onto one page do not define my value.

You put out hundreds of resumes each accompanied by a personalized cover letter, and if you’re lucky, maybe 20 of them are viewed. Even then, the person in charge of hiring may only give your resume attention for five minutes tops. There has to be a better way. Maybe we should all begin submitting video resumes where at least we can make a personal impression. Perhaps I’ll simply start giving out my Skype name (it’s just Jordyn Giddens) in hopes of the opportunity to make human contact.

Maybe it’s just my frustration with the job search starting to break through, but I hope employees of the future are able to submit more than a piece of paper and a one-page letter for consideration for employment.

I’ve Seen the Future…and Copywriters Better Be Prepared

Leo Burnett once said, “There is no such thing as a permanent advertising success.” Never has this been truer than in this time of technological advancement. Ads become irrelevant much more quickly than they used to, and copywriters are forced to stay on the cutting edge of pop culture and media to reach a less attentive audience.

One of the smartest moves I’ve seen in recent advertising is the introduction of the sponsored Vine. It is also the most difficult for copywriters. You have six seconds to introduce your product, demonstrate it in use, and make it appealing. Six seconds to make an impression before your viewer moves on to the next video.

As challenging as the prospect of a six second ad may be, creating relevant content is only going to become more challenging. It is both a thrilling and terrifying truth. How will copywriters create impressions in the future? It’s hard to say, but I find the prospect of adapting my content and delivery as technology grows and changes inspiring.