Due to the recent recalls of Fireball Cinnamon Whiskey and Bell & Evans chicken, I have decided to exam whether or not recalls damage brand loyalty. My short answer would have to be no. If you prefer a longer answer, then read on. If your brand is well established then a recall over a minor thing like less-than-agreeable ingredients or one corrupted batch of meat isn’t going to put your product in the ground.
I can’t speak for everyone, but I personally will not be ceasing my purchases of devilishly tasty Fireball because of a recall in Britain. Nor do I believe that Fireball or Bell & Evans will suffer because of these recalls. Many consumers are loyal enough to the products that they will continue to be loyal once the issues are resolved.
Fix the problem, follow up with an honest public relations campaign, and in the words of Bob Marley “every little thing is gonna be alright.” Cheers!