It’s basic supply and demand. Modern audiences want their media to make them laugh, frequently and quickly. So why aren’t more advertising agencies hiring employees with a stronger appreciation for humor? Is someone more likely to share a link that’s designed really well with lots of great information or something that made them “lol”?
The truth is that consumers still want the information, but they want it presented in a way that makes them chuckle. There’s a lot of crap in the world, and everyone enjoys diversion. Unless you’re promoting cancer treatments or putting together a PSA about animal abuse, etc. humor is a marketer’s best friend.
So, I submit to you my new CV: